The growing consumer preference for sustainable and ethically sourced products allows for differentiation in the market and can drive loyalty and sales. However, the sector is still challenged by complex global supply chains, balancing cost with sustainable practices, and regulatory changes aimed at reducing environmental impacts. The sector has the capacity to directly influence consumer behavior towards more sustainable consumption patterns.
Consumer and retail can drive sustainability through the adoption of green business practices, such as sustainable sourcing, reducing packaging waste, and promoting recycling. By influencing consumer choices and fostering sustainable consumption, this sector plays a critical role in the transition towards a more sustainable economy.